The Blue Tree Program

Simplifying the lives of cancer, hemophilia and rare disease patients.
A patient centric care programme

At Roche, it is not just about treating patients - it is about traveling this uphill road with them and their families. Improving access to effective, quality healthcare requires a combination of products, services, systems and resources. In an attempt to overcome this challenge, Roche Pharma India works dedicatedly to reduce such barriers, enable access and meet patients’ unmet needs. Know more about The Blue Tree Program with this film.

People living with cancer, hemophilia and rare diseases have a variety of support needs and we recognize them. Patient assistance matters as much as clinical efficacy and healthcare delivery. Impactful patient assistance is linked to improved patient outcomes and lower costs, and contributes significantly to creating healthcare access in the country. Towards this, The Blue Tree Program provides a bouquet of 11 services to help patients and their caregivers navigate the complex treatment journey.

Roche Pharma India’s The Blue Tree Program offers support to cancer, hemophilia and rare disease patients during their entire treatment journey — from diagnosis to completion of therapy. It is a comprehensive patient support initiative that is designed to take care of the multiple hurdles that a patient has to go through during the course of receiving treatment. Here’s a snapshot of the services offered under The Blue Tree Program:

Since its launch, The Blue Tree Program has:

  • Benefited 17000+ patients across India

  • Partnered with 5000+ doctors

  • Conducted 2500+ diagnostic tests

  • The Blue Tree Program was showcased as an effective and unique patient support programme at the United General Assembly (UNGA) Week – as part of the 72nd session of the UNGA in September 2017. 

To avail support from The Blue Tree program, patients and caregivers can reach out to their healthcare providers or connect with The Blue Tree administrator on the below mentioned toll-free number.

Oncology & Rare Disease:

Toll-free number: 1800-266-3366
Email: [email protected]

Ophthalmology & Multiple Sclerosis:
Toll-free number: 1800-202-8485
Email: [email protected]

The Blue Tree app is available for download on both Google Play Store and App Store.

More stories

See all stories

Discover more

This website contains information on products which is targeted to a wide range of audiences and could contain product details or information otherwise not accessible or valid in your country. Please be aware that we do not take any responsibility for accessing such information which may not comply with any legal process, regulation, registration or usage in the country of your origin. This website is neither intended nor designed to record or report adverse event information. If you have a suspected side effect or problem to report regarding one of our products, visit us atOR please call the Roche India Safety Unit onor E-mail us at

ContactLocationslinkedinfacebooktwitterinstagramyoutubeAbout RochePersonalised HealthcareSolutionsRoche careersMediaPrivacy policyLegal statement