The Blue Tree Program

Giving hope to cancer, hemophilia and rare disease patients.



A patient centric care programme

At Roche, it is not just about treating patients - it is about traveling this uphill road with them and their families. Improving access to effective, quality healthcare requires a combination of products, services, systems and resources. In an attempt to overcome this challenge, Roche Pharma India works dedicatedly to reduce such barriers, enable access and meet patients’ unmet needs. Know more about The Blue Tree programme with this film. 

People living with cancer, hemophilia and rare diseases have a variety of support needs and we recognize them. Patient assistance matters as much as clinical efficacy and healthcare delivery. Impactful patient assistance is linked to improved patient outcomes and lower costs, and contributes significantly to creating healthcare access in the country. Towards this, The Blue Tree programme provides a bouquet of 7 services to help patients and their caregivers navigate the complex treatment journey.


Simplifying a patient’s journey so that they can lead a fuller life

Roche Pharma India’s The Blue Tree programme offers support to cancer, hemophilia and rare disease patients during their entire treatment journey — from diagnosis to completion of therapy. It is a comprehensive patient support initiative that is designed to take care of the multiple hurdles that a patient has to go through during the course of receiving treatment. Here’s a snapshot of the services offered under The Blue Tree programme:


The blue tree program
The blue tree program

Since its launch, The Blue Tree programme has:

  • Benefited 11000+ patients across India
  • Partnered with 750+ doctors
  • Partnered with 300+ cancer care centers pan India
  • Conducted 1800+ diagnostic tests
  • The Blue Tree programme was showcased as an effective and unique patient support programme at the United General Assembly (UNGA) Week – as part of the 72nd session of the UNGA in September 2017. 

Watch these FAQs videos to know more our The Blue Tree app!

The blue tree program Patient Quote

Watch a video outlining a patient’s perspective on The Blue Tree programme



Watch more Patient Impact videos Click here

SMA Testimonial

To avail support from The Blue Tree program, patients and caregivers can reach out to their healthcare providers or connect with The Blue Tree administrator on toll-free number 18002663366, WhatsApp 9667224813 or email us at: [email protected]

The Blue Tree app is available for download on both Google Play Store and App Store.